The history of the ING lion
ING’s orange lion goes way back to ING’s Dutch roots. Orange is the national colour of the Netherlands, and the lion the country’s national symbol. Several founding ING companies, banks and insurers, had or still have the lion in their logos.
Logos from our banking history
One of ING’s founding companies, the Rijkspostspaarbank was established in 1881. Government-owned, the company had the Dutch coat of arms flanked by two lions in its logo surmounting the motto ‘je maintiendrai’ (I will maintain). In the 1950s and 1960s, another ING founding company, the Nederlandsche Middenstandsbank (NMB), used the same logo on its stationery and official documents.
The logo was modernised several times in the course of the merger of Rijkspostspaarbank and the Postcheque- & Girodienst into Postgiro/Rijkspostbankspaarbank, culminating in privatisation as the Postbank in 1986. The lion rampant became recumbent, lost a little of its wild mane and acquired a longer tail.
Logos from our insurance history
The original insurance companies, De Nederlanden van 1845 and the Nationale Levensverzekering-Bank, both had lions in their logos. For a long time De Nederlanden van 1845 used the Dutch coat of arms. The Nationale had a logo depicting a virgin with a lion at her feet, symbolising the company’s courage in looking after its customers’ savings deposits. The two companies merged and became Nationale-Nederlanden.
The lion survived
The logo was very much a negotiating issue when NMB and Postbank merged, and later on when NMB Postbank Groep and Nationale-Nederlanden joined forces but the lion has survived all mergers.
Our current logo
The orange lion adorns our global ING logo.
More information about ING is available at About us.