Recycled office material for a movie about sustainability
ING in the Netherlands launched a great video about all ING’s efforts to give children across the world a little help as they grow. We believe that a better world for our children starts with a proper education. Therefore we support all kinds of projects in the Netherlands. Mind you, we also support projects on the other side of the world, from Nepal to Madagascar and Ethiopia. The video below provides a good overview of all of these activities and efforts to make a better world for our children.
Tjitske Benedictus, responsible for sustainability at ING in The Netherlands, wanted to tell this story in a different and inspiring way. So old ING office materials like fabrics, fillings and pieces of cabinets were used to build the set. An empty ING pen became a drainpipe of a school and foam of an old chair became a puppet that teaches.
Making-of video
Curious to see how the old ING materials were reused to make this video? More about ‘the making of’ in the video below