ING Direct Café Lyon opens its doors
Recently, ING Direct France has opened its second bank café in Lyon. What does the new café have to offer and why is Lyon the perfect location?
Face-to-Face Manager Céline Descottes explains.
Why did ING Direct France decide to open a new café in Lyon in October 2012?
“We chose Lyon for strategic reasons. It means that ING Direct France can tap into the strong economic dynamics of the city and surrounding region. And it also helps ING Direct to continue building its leadership in the online banking market.
Lyon is France’s second largest city and a burgeoning economic powerhouse. Only two hours from Paris by train, it has huge business potential, which is obviously ideal for ING Direct France.”
Why does an internet bank need a café?
“Today, all channels (internet, phone, email, social media) are mobilized in an effort to get closer to the customer. This café provides a new platform for showing people how simple and pleasant managing their money can be. Moreover, some customers will be reassured to see an online bank that also has a bricks-and-mortar presence.
The café is an added opportunity for ING Direct France to showcase its banking model and nurture even stronger relations with its customers.”
What can customers do in an ING Direct café?
“ING Direct cafés are designed to offer customers an appealing experience. They can socialize while conducting their banking business, in a relaxed and convivial atmosphere. Customers can also surf the internet in the free access area, using tablets enhanced with lots of useful banking apps. Or they can simply enjoy a coffee. Advisors are also on hand to assist customers who want to discuss their banking matters.”
What’s special about this new café?
“It has been designed by and for customers. We consulted the team from our café in Paris (opened in 2005) as well as customers to make sure we got the customer experience exactly right.
The café is also unique in terms of design and architectural choices, which makes a surprising change in today’s largely standardized banking landscape. It’s very open, but also welcoming and friendly, thanks to the use of high-quality modern materials, warm colours, and state-of-the art technology.”
ING Direct France recently won the Janus Label, which recognizes brands that improve the daily customer experience and make doing business easier as well as more pleasant and convenient.