Mission & Strategy
Our mission
ING’s mission is to set the standard in helping our customers manage their financial future. ING aims to deliver financial products and services in the way that our customers want them delivered: with exemplary service, convenience and at competitive prices.
Our strategy
↑How we are getting there
ING is a global financial institution of Dutch origin, currently offering banking, investments, life insurance and retirement services to meet the needs of a broad customer base.
We are concentrating on our position as a strong European bank with attractive home market positions in Northern Europe and growth options in Central and Eastern Europe and Asia, while creating an optimal base for independent futures for our insurance operations (including investment management).
To serve the interests of all our stakeholders, increase management focus and create value for our shareholders, ING is moving towards full separation of its banking and insurance operations. The separation is part of the Restructuring Plan required by the European Commission in order to gain approval for the Dutch state aid received in 2008/2009.
ING Group’s strategic priorities are: strengthening our financial position, restructuring, streamlining the portfolio, repaying state aid and building both stronger banking and insurance/investment management businesses, all based on sound business ethics and good corporate citizenship.
Banking strategy
ING Bank intends to be a strong, predominantly European bank, with leading domestic full-service banking positions in attractive, stable home markets, as well as a leading commercial bank in the Benelux with a strong position in Central and Eastern Europe.
We will also continue to evolve our various ING Direct units into more mature full-service banking models. These initiatives in Europe, coupled with our positions outside Europe, should give the Bank attractive growth potential in the long term.
ING Bank is delivering on its strategic priorities. These include sharpening its business focus, de-risking, reducing costs, making capital, funding and liquidity more robust and providing superior products and services to customers.
Commercial Banking has a market leading franchise in the Benelux and has a strong position in Central and Eastern Europe (CEE). Internationally, it is a leader in selected areas within Industry Lending and Financial Markets. It serves its clients, ranging from mid-sized enterprises to multinationals, also including governments and supranational organisations, through an extensive global network of operations in more than 40 countries.
ING Bank will position Retail Banking Benelux and Retail Banking International increasingly as one retail organisation that works according to one retail model. ING Direct continues to work towards becoming a complete retail bank.
ING will build on its global presence and international network and capitalise on its leadership position in gathering savings, multi-channel distribution, simple propositions and marketing.
Insurance and Investment Management strategy
ING Insurance/Investment Management (IM) is preparing its businesses for standalone futures. ING Insurance/IM Europe and ING Insurance/IM US are preparing for base case initial public offerings (IPOs) and the sale of ING Insurance/IM Asia is in full progress.
ING Insurance/IM will continue to focus on its customers and distributors by providing exemplary products and service.
