ING'S First Corporate Campaign at Schiphol Airport

ING recently launched its first-ever corporate advertising campaign. The campaign features teaser lines designed to provoke customers, such as “So you want to become a zillionaire”, as well as a consistent tagline, “Let's talk about your future”. The campaign aims to position ING as a customer-centric company that helps its customers manage their financial future.

All the advertisements are appearing at Schiphol International Airport and will be featured on ING.com starting March.

Schiphol handles 44 million passengers annually, making it Europe’s fourth largest airport and ensuring strong visibility for the campaign.

Air bridge banner

Travellers passing through Schiphol won’t be able to miss ING’s name, which will be visible on stickers, billboards, posters and LCD-screens throughout the airport. Passengers will see ING’s name even as they board their flights, as ads have been placed inside and outside a total of 45 air-bridges for European flights.

ING’s efforts to create a single global brand have paid off: ING was ranked among the top 100 global brands in 2005, according to Interbrand, a leading brand consultancy. This new corporate advertising campaign marks the next step in building the ING brand.