Branding
Building brand and driving business
Key points
- Building one global ING brand
- First-ever global advertising campaign to further build awareness
- F1 marketing programmes unify ING businesses world-wide and generate significant new business
- Ongoing ambition to make it easier for our customers to manage their finances
ING is building one of the strongest retail financial services brands in the world, with 75 million clients in over 50 countries. Fundamental to our branding approach is increasing awareness for the ING brand across the globe. In 2007, ING’s first year as title sponsor of the ING Renault Formula One (F1) Team has helped propel the company’s visibility around the world, increase awareness and generate business.