RVS

The RVS was established in Rotterdam in 1838 as a funeral insurance fund. In 1863, the fund expanded to include life insurance. Branch offices were opened throughout the Netherlands as well as one office in Belgium. From 1895, the fund was converted into the life insurance company NV Rotterdamsche Verzekering-Sociëteiten (RVS) and the company started to expand its product range with health insurance and retirement services. In 1905, a logo was designed that would reflect RVS’s reliability and trust: the now familiar logo with the elderly couple with dog and umbrella. After World War I, RVS became one of the largest life-insurance companies in the Netherlands. Together with the Zeven Proviciën and a number of smaller insurance companies, RVS established the AMFAS Group in 1968. The AMFAS Group was taken over by Nationale-Nederlanden in 1984 and discontinued in 1991, after which only RVS remained. In 1996, the company merged with Victoria-Vesta, which was gradually incorporated into the RVS.

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