What’s your View on sustainability?

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19 June 2018

Companies are making real progress on sustainability now they realise success is about more than just profit. Making the leap to a more sustainable way of operating can improve companies’ reputation, as well as their business plans and finances, argues Wholesale Banking’s online magazine The View in its latest edition.

Stepping up towards sustainability.

Stepping up towards sustainability.

Becoming more sustainable is easier said than done, however. There are still many hurdles to overcome. Is it possible to create a circular economy without revolutionary change? What must companies sacrifice to become more sustainable? And why should they?

Read the article: Why companies go green: six reasons to embrace sustainability

Follow the ethical money

A famous movie catchphrase tells us to ‘follow the money’. In business, this trail inevitably leads to investors. Investors are increasingly choosing to invest in companies that are committed to doing sustainable business. And this is leading to a palpable change in attitudes. “All industries are responding to the growing public interest in sustainability,” says Mark Milders, ING’s head of Investor Relations.

Getting community engagement right

Of course, it’s not just investors that are driving change. Ultimately, companies have to engage their local communities in their sustainability strategies. The View gives five ways to get everyone on board and spread the benefits.

Curious to know more?

Head over to The View to read about the inevitable circular economy, how bio-mimicry will boost companies’ creativity and sustainable energy in China. Don’t forget to spread the word: let us know your favourite articles and share them on LinkedIn.

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