Ever been told to tone it down? #PrideMattersEveryDay

31 May 2024 ... min read

The whole month of June is all about Pride; raising awareness, creating understanding, driving progress in rights and inclusion and celebrating the LGBTQI+ community. Even though we have been celebrating Pride for decades there is still progress to be made.

So how can we all play a role in that? Well, it starts with stepping into each other's shoes, really trying to understand and feel what it is like to be part of the LGBTQI+ community, with all the great aspects it brings, but also the challenges people face. We are stronger if we stand together, despite our differences. And thanks to our differences.

So, ask yourself… Have you ever been told to tone it down? Have you ever felt alone and felt like you had to hide who you are, or who you truly love? We envision a world where questions like these are met with a resounding "no". Being the fundament for ING's Pride 2024 campaign.

Proud ally of the LGBTQI+ community

ING is a proud and outspoken ally of the LGBTQI+ community. It is part of our commitment to be a diverse and inclusive employer, where everyone feels they can bring their whole self to work and feel like they belong. We have been a proud leader in driving progress for LGBTQI+ workplace equality in the Netherlands since 2004 and were the first company to sign the Declaration of Amsterdam, a commitment to take leadership in creating an inclusive corporate culture where LGBTQI+ employees are valued, can be their whole selves and unlock their full potential. This is part of our DNA and thus a shared responsibility, something we can only do together.

There are already great things happening across the ING world. In the Philippines employees are provided with a LGBTQI+ training on key topics designed in partnership with Philippine Financial Institution Industry Pride (PFIP). ING Czech Republic recently signed the Pride Business Forum memorandum and joined over 100 major companies by signing a joint letter to the Prime Minister and Czech Parliament in support of marriage equality for same-sex couples. In the Netherlands a major step was taken by launching trans inclusion guidelines in April 2024, joining Australia, Belgium and the United States. But there is always progress to make, we are taking a step and making a stand to lead the way.

Did you know?

  • The month of June was chosen for Pride to commemorate the Stonewall Uprising that took place on 28 June 1969 in the Greenwich Village neighbourhood of New York City. As a result, many Pride events are held in this month to recognise the impact LGBTQI+ people have had in the world.
  • Our Rainbow Lions employee network is active in 12 countries.

Want to join our diverse and inclusive culture? Find out what jobs we have for you on

Back to top