ING wins the 2013 Customer Data Award
ING. Winner of the 2013 Customer Data Award
From left to right: Tijl Kindt, Minke Boonstoppel,
Martin de Lusenet and Liane Pettersson.
ING recently received the 2013 Customer Data Award. The revolutionary way in which ING has structured its customer data at the operational and strategic levels was the decisive factor for the professional jury.
ING was ahead of the other nominees, Bol.com, Informa, Landal GreenParks, NS Hispeed and Zilveren Kruis Achmea, in this.
ING was handed the 2013 Customer Data Award during the afternoon on Thursday 7 November at DDMA’s well-attended Data and Dialogue in practice 2013 congress.
Recognition
“Customised marketing is a pedigree data-driven approach at ING and has the specific aim of giving customers better information and service”, explained Martin de Lusenet, manager of Customised Marketing & Customer Intelligence at ING.
“Revolutionary, certainly in the financial sector. For us, the response and the NPS are the most important parameters for determining the process rather than the bank value, profit and return. No business in the Netherlands or Europe has progressed as far as ING on such a scale, in different channels. Winning the Customer Data Award is fantastic recognition of all the effort that we have made as an organisation.”
ING as compelling example
“The ING case is a most compelling example of implementation strength and the power to innovate,” said Kees Groenewoud, chairman of the jury. “In addition, ING illustrated the potency of deploying several channels in a complex environment. Although all the entries were very strong and well thought through, ING came out best on these points. The high standard of the Customer Data Award 2013 was unprecedented and this made the judging particularly challenging. In that sense, the decision was very difficult and we really regretted that there could only be one winner. Nevertheless, in the end, the decision was unanimous.”
Inspirerende cases
The inspiring cases of all the nominees can be downloaded from Tuesday 12 November exclusively from the online DDMA online knowledge bank the place where marketers can go for reference material, facts and figures. The knowledge bank offers cases/presentations, research, industry figures, courses/training and professional inspiration in dialogue marketing.
What does DDMA represent?
DDMA stands for Dutch Dialogue Marketing Association. It covers all forms of direct communications from social marketing to direct mail. DDMA offers expert and practical know-how on data-driven marketing. As a service to the members (users and service providers), in discussions in The Hague and Brussels and when promoting quality in the sector. DDMA is a holder of and promotes the Privacy Guarantee.
This article was drawn from the DDMA press release.