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Free logos for starting entrepreneurs

26 February 2018 ... min read

23 February 2018

It’s not easy starting your own company. Starters need all the help they can get. The ING Starters Studio set out to do just that. Designers have been working throughout January to create custom designs for the new business owners.

Watch how the designers went about creating logos for start-ups. [1:15]
Mihaela Radoi

Mihaela Radoi

For one of those entrepreneus, Mihaela Radoi, having a personalised logo was the first step to setting up her business.

“I’ve tried making a logo on my own before, but that never really worked out. It’s great to know ING takes care of this,” she said.

Designers worked together with Mihaela to create a logo that matched her business and her wishes.

“I started Rawby to offer healthy alternatives to regular deserts. I didn’t want a clichéd chef’s hat or a rolling pin as a logo. Instead we came up with something unique, something others will never have.”

Hard work pays off

The project saw young designers work together to create over 900 logos in three weeks. The team of designers from creative agency ‘BUUTVRIJ for life’ were hired by ING in the Netherlands.

“It was hard work,” said Paul Snackey, ING customer journey expert and co-initiator of the Starters Studio.

“But the Starters Studio generated so many positive reactions that we are already looking at a re-launch. And we’ll also launch a Studio in Belgium.”


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