If it sounds like bias, it probably is
Our 2025 Pride campaign disarms the absurdity of prejudice by holding up a mirror to everyday bias faced by the LGBTQI+ community. We draw a line between funny hypothetical situations and the very real discrimination the community faces – from hearing that their love is ‘a phase,’ to being denied respect, rights, and in many cases, safety.
We wouldn’t judge someone for hating coriander, for example. So why judge them for who they love? Prejudice is prejudice. However you season it.
We invited voices from across the LGBTQI+ spectrum – and their allies – to share stories, quotes, and those “wait… did they really say that?” moments. Check this out:
What’s a moment where someone’s bias made you laugh, before it made you think?
“I was at a music festival once and there was a panel on queer people, and a parent asked: 'what is the appropriate age for a child to be exposed to queer content so that they are not influenced to become gay? It’s impossible to miss it these days, all shows have gay people in it and I don’t want my daughter to think she is a lesbian‘. The speaker answered: ’the same age you would allow them to see straight content’. Everyone clapped.”
- Tomina Vodarici (she/her), community investment specialist - Romania
As an ally, what’s a stereotype or comment you’ve heard that made you go: 'wait… seriously?'
'You shouldn’t take kids to Pride events. It’s inappropriate.'
"It sends a message that queerness is inappropriate, shameful or something to hide from children. It also completely ignores the fact that LGBTQI+ people are parents too, and it denies the existence of queer youth – many of whom desperately need visibility, affirmation and belonging. Pride celebrates love, identity and inclusion – values all kids benefit from learning early.”
- Julia Schneider, HR business partner - Belgium
Prejudice often hides in everyday comments that seem harmless.
All prejudice is silly. Happy Pride.