ING launches global TV advertising campaign featuring Fernando Alonso

ING launches global TV advertising campaign featuring Fernando Alonso

Amsterdam, 12 March 2008

ING today launched its 2008 global advertising campaign, featuring ING Renault F1 Team driver and double F1 World Champion, Fernando Alonso.

The campaign will initially air in 30 countries globally*, in 30-45 second spots both on those national TV stations broadcasting GP races, and via international broadcast media, during each race weekend in the GP calendar. The broadcast campaign will be supported by a print media roll-out, and an online presence in leading news, online print and F1 portals. The commercial will be screened to coincide with beginning of the ING Australian Grand Prix weekend.

The campaign provides media support to ING’s business objective for year two of its F1 sponsorship – building awareness and using the F1 platform to drive business into the organisation. The advert sits alongside ING’s title sponsorship of the ING Renault F1 Team, title sponsorship of the ING Australian, ING Hungarian and ING Belgian Grand Prix, global sponsorships of Fernando Alonso and Nelson Piquet, and on-track branding at 13 of the 18 Grand Prix.

The commercial uses ING’s F1 sponsorship to graphically illustrate ING’s central message; ING acknowledges that financial services can be complex, and by ‘cutting through the clutter’ ING makes managing financial affairs easier for its customers, allowing them to focus on what really matters. In the commercial this message is illustrated by Fernando Alonso, and is reinforced visually by a number of post-production filming techniques. The campaign was created with the London-based advertising agency, Iris.

Isabelle M Conner, Head of Branding and Sponsoring ING Group said:

“We’re acknowledging the complexity people face in handling their financial affairs, and we believe that saving, investing and helping our clients plan for their financial future should just feel easier. Our new campaign illustrates this very effectively. “

In addition, Fernando Alonso will also appear in an advert for ING Direct in Spain.

To preview and download broadcast quality 30 and 45 sec versions of the ING advertising campaign please go to:

Press enquiries

Nanne Bos,
ING Group
+31 20 5416516

Jon Tracey
ING Renault F1 Programme Communications
+44 20 77676373/+44 7730 051846

List of countries which the campaign will air:

Netherlands Bulgaria Australia
Belgium Romania New Zealand
United Kingdom Greece Canada
Spain India United States
Germany Malaysia Mexico
Austria Singapore Peru
Italy Hong Kong Chile
Poland Taiwan Colombia
Czech Republic Thailand Argentina
Slovakia Japan  
Hungary China  

ING is a global financial institution of Dutch origin offering banking, investments, life insurance and retirement services to over 75 million private, corporate and institutional clients in more than 50 countries. With a diverse workforce of about 120,000 people, ING comprises a broad spectrum of prominent companies that increasingly serve their clients under the ING brand.

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