ING continues to be Schiphol’s most visible brand partner for another three years
2 May 2017
ING and Amsterdam Airport Schiphol extended their partnership for another three years, adding many refreshments to the campaign.
This billboard is the biggest eye catcher of the campaign, just outside the airport.
The ‘World, here I come’ campaign enables ING to demonstrate its purpose - empowering people to stay a step ahead in life and in business - in a way that appeals to many.
The objective of the campaign has always been and will continue to be to create empowering experiences. Wanting to avoid being just another bank at an airport, “World, here I come” is about people’s confidence and reaching for their goals however big or small.
“Schiphol Amsterdam Airport is very happy to extend the media partnership with ING, which means that it will remain the most visible brand partner for another three years,” says Arthur de Groot, sales director Schiphol Media.
“With brand touch points at almost every part of the passenger journey, ING has done a great job with its ‘World here I come’ campaign. We get very positive feedback from travellers in the terminal and are proud that ING has decided to keep our airport as one of their main international media partners.”
In January of this year, the Schiphol campaign entered into a new phase, as various visible elements of the partnership were refreshed. The picture on the massive billboard in front of the airport was changed and now the air bridges to the airplanes are getting makeovers, both on the outside and in.
This is the outside look of the renewed air bridges, with many variations to the text.
The concept design for the air bridges’ inside look. Like you’re already at your next step.
The campaign still has much to bring over the coming years, so travellers will continue to be surprised and empowered when visiting Amsterdam Schiphol Airport.