ING introduces global employer branding campaign ‘Make it your job’

06 September 2023 ... min read

As a global bank, the work we do touches many lives – retail customers, corporate clients, shareholders, suppliers – and we strive to have a positive impact on them and our planet. We spotlight this impact in our new employer branding campaign, ‘Make it your job’, which will launch next week.

Inspired by ING’s more than 59,000 employees who put the bank’s strategy 'making the difference’ into practice, the campaign is built on ING’s employee value proposition: jobs which can make an impact in an inclusive, collaborative work environment.

“With this campaign, we’re calling on ambitious jobseekers worldwide, who value purpose and freedom in their work,” said Eva Leysen, senior global brand manager. “Working at ING comes with an opportunity to make the difference for customers, our planet, and the financial system. What this looks like, depends on the sort of work you do. It could be providing customers with personal, easy, relevant and instant services, helping big corporates transition to a low-carbon economy, or fighting financial crime.”

‘Make it your job’ will be launched in the Netherlands and Belgium next week, with other ING markets to follow this year.


Society is transitioning to a low-carbon economy. So are our clients, and so is ING. We finance a lot of sustainable activities, but we still finance more that’s not. See how we’re progressing on

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