ING is a global financial institution of Dutch origin, currently offering banking, investment, life insurance (NN Group) and retirement services. We draw on our experience and expertise, our commitment to excellent service and our global scale to meet the needs of a broad customer base, comprising individuals, families, small businesses, large corporations, institutions and governments.
Our strengths include our relatively high customer satisfaction levels, solid financial position, multi-channel distribution strategy and international network. Moreover, ING is a sustainability leader in its sector
Our purpose and strategy
ING believes all sustainable progress is driven by people with the imagination and determination to improve their future and the futures of those around them. We empower people and organisations to realise their own vision for a better future – however modest or grand. Our purpose therefore is: Empowering people to stay a step ahead in life and in business.
ING Bank’s strategy aims to create a differentiating customer experience, enabled by simplify and streamlining our organisation, further striving for operational excellence, enhancing the performance culture within our company and expanding our lending capabilities. The potential for improvement in these areas varies with our current market positions, which we have divided into Market Leaders (Netherlands, Belgium and Luxembourg), Challengers (Germany, Spain, Italy, France, Australia and Austria) and Growth Markets (Poland, Romania, Turkey and our stakes in Asia). We will aim to become the primary bank for more customers through growing the share of payment accounts in retail banking and with anchor products such as lending and transaction services in commercial banking.
NN Group’s focus is on service to customers, generating capital, growing profitability and improving efficiency. Its strategy is about offering appealing and easy to understand products and services, multi-access distribution and efficient and effective operations in the 18 countries in which it is active.
ING conducts business on the basis of clearly defined business principles. In all our activities, we carefully weigh the interests of our various stakeholders such as customers, employees, shareholders, civil society organisations and regulators.
Our corporate responsibility
ING wants to build its future on sustainable profit, based on sound business ethics and respect for its stakeholders. Our Business Principles prescribe the corporate values and the responsibilities we have towards society and the environment: we act with integrity, we are open and clear, we respect each other and we are socially and environmentally responsible. ING managed to further solidify the sustainability of its business model in 2013, by taking steps towards greater transparency and by growing our sustainable products offerings across all our business lines.